B2B marketing, but make it magic
Kindling runs the loop a marketing leader would: an honest audit of where your marketing stands, a 90-day plan with plays sized to your hours, and a Monday briefing with the work already drafted — your founder’s voice included.
Free early access · No card · Built with the founding fifty
How it works
The loop a marketing leader runs — running on your company, every week.
Ten honest minutes. Kindling reads your site and your competitors, then tells you where your marketing stands, what’s leaking, and what to fix first.
Free · start here
The audit becomes a strategy and a 90-day plan with real pipeline math — how many conversations, how many deals — and two or three plays sized to the hours you actually have.
Three priorities every Monday, with the work already drafted. And when a play has had its shot, you make the call — cut it, double down, or give it more time — with the reasoning shown.
See it run
Not templates. Not autocomplete. Specific reads, real numbers, and work that arrives finished.
The audit says
“Your homepage sells a platform; your pricing page sells a tool. Pick one. Biggest leak: no proof anywhere — and three of your customers would say yes to a quote tomorrow.”
Honest, in about ten minutes
The plan says
“$400K in pipeline by November means about thirty real conversations. Two plays: founder posts, three hours a week — and twenty warm intros, two hours a week. The call on each is already on the calendar.”
Pipeline math, worked backward
Monday says
“Ship the pricing fix — draft attached. Post the onboarding story — drafted, in your founder’s voice. And the call on outbound: give it more time. Two weeks left on the clock.”
In your inbox before coffee ✨
What you get
Every Monday
Three priorities, why they matter, what moved in your market — and the work already drafted. In your inbox and in the app.
Every play
A clock and a call. When a play has had its shot, Kindling says cut it, double down, or give it more time — and shows the reasoning, so nothing runs on autopilot.
Every draft
Founder posts from five minutes of talking, checked three ways before anyone sees them: on message, on brand, in compliance for your industry.
And when a play needs the whole campaign — one brief in, full campaign out. Campaign Builder is inside.
Coming soon
Next in early access: questions by text, one-tap publishing, and more hands for the plays your plan calls.
A month of content, planned in minutes.
Nurture flows that feel like someone wrote them.
Metrics that tell a story, not just numbers.
Early access is open. Start with the audit and everything new lands in your account as it ships.
Start with the free auditWhy this exists
Every other marketing tool was built by engineers who read a blog post about content strategy. You can tell. They hand you a blank page and wait — because they don’t know what you should do next. The writing is on them; the strategy is still on you.
We’ve been the marketing leader. We’ve run the audits, worked the pipeline math backward from a number, killed the plays that weren’t working and defended the ones that needed one more week. We built Kindling because that loop is the actual job — and until now, the only way to get it was a $5,000-a-month fractional CMO or a hire you can’t make yet.
That’s the advantage. Not the tech. The fact that we’ve done the job.
Early access
Kindling is in early access. It’s free for the first fifty teams — because the loop gets good by running on real companies, and we’d rather learn with you. When we start charging, you’ll keep the founding rate. You’ll always get 30 days’ notice.
Start with the free audit ✨Or create your account first — early access is open.
How we compare
Plenty of tools write content. Nobody else runs the loop — audit, plan, briefing, and the call on every play. Honest side-by-side breakdowns of where Kindling fits, and where it doesn't.
Start with the honest audit. The plan and the Monday briefings build from there.
Start with the free audit ✨