Blog
Practical marketing advice for startup teams. No fluff. No enterprise playbooks. Just what works when you're small, fast, and doing it all yourself.
What does a fractional CMO actually do? (And what one costs in 2026)
$4,000–$8,000 a month at the early stage, up to $25,000 for senior operators. What the retainer actually buys — the audit, the plan, the calls — and what to do at the stage before you can afford one.
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How much does a LinkedIn ghostwriter cost in 2026? (And what to do instead)
Freelancers run $500–$3,500 a month. Agencies run $5,000–$15,000 with two-executive minimums. What you're actually paying for — and the alternatives.
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How to create a product launch campaign across multiple channels
The step-by-step process for turning one launch into content across every channel — content, ads, and sales enablement.
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Best marketing tools for solo startup marketers (2026)
What actually works when you're the entire marketing team. Ranked by speed, price, and whether it thinks in campaigns.
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One-person marketing team workflow: how to ship campaigns solo
The workflow, tools, and priorities that let solo startup marketers ship full campaigns every week without burning out.
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How to keep messaging consistent across marketing channels
Why your messaging drifts across channels and how to fix it. The brief-first approach to consistent multi-channel marketing.
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AI marketing tools for startups: what actually works in 2026
An honest assessment of AI marketing tools. What works, what doesn't, and why most tools are built for the wrong audience.
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How to write a marketing brief that works
The four-part structure, real examples, and why most briefs fail. Works for AI tools and human teams alike.
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Reddit marketing for startups: how to post without getting downvoted
Community-first content, authentic engagement, and what actually gets upvoted. The underused channel most startups skip.
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Where does your marketing actually stand?
Kindling's free audit reads your site and your competitors, then tells you what's leaking and what to fix first. The 90-day plan and Monday briefings build from there.
Start with the free audit