For founders
The loop does the marketing.
Your part takes five minutes.
Kindling runs what a marketing leader would: the audit, the plan, the Monday briefing. When a play needs your voice, the briefing asks one good question — and you answer out loud. ✨
The loop asks
The audit and the plan decide what this week’s plays are. When one needs your voice, the briefing sends one good question by text. Not homework — a question you already know the answer to.
You talk
A voice memo from the car, the walk, wherever. Five minutes. Kindling drafts the week’s posts in your voice and checks every one — on message, on brand, in compliance for your industry.
It ships
One tap from your phone and it’s live on LinkedIn and X. The newsletter and blog arrive written, ready to paste. Every story is remembered — and the loop learns what worked.
Your buyers decide before
they ever talk to sales.
95%
of hidden buyers are more open to companies whose people publish real thinking
79%
will champion those companies in rooms you’re never in
5–8x
the reach of a founder’s profile compared to the company page
The voice they trust most isn’t your logo. It’s you. And the gap widens every quarter. In 2026, a founder’s voice isn’t a nice-to-have — it’s the channel. That’s why the plan almost always calls this play. Kindling makes it five minutes a week. No new tool, no new habit.
Sources: 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report; LinkedIn reach benchmarks.
Start where the loop starts: the audit
Ten honest minutes. Kindling reads your site and your competitors, then tells you where your marketing stands, what’s leaking, and what to fix first. The plan and the Monday briefings build from there — and it’s free while we build with the first fifty teams. When we start charging, you’ll keep the founding rate, with 30 days’ notice.
Start with the free audit ✨No card, no contract. Just create your account and answer honestly.