The Monday briefing

Four things, every Monday: three priorities pulled from your 90-day plan with the reasoning for each; the work already drafted — one click takes a priority to a ready campaign or post; a market pulse covering what moved in your market since last week (competitor pricing changes, positioning shifts, launches); and one decision to make, including the call on any play whose clock has run — cut it, double down, or give it more time.

Monday morning, in your inbox and in the Kindling app. It’s written to be read in a few minutes over coffee, with the drafted work attached — not a report to study, a week to start.

Your plan and its plays, your latest pipeline check-in, what shipped last week, and a fresh scan of your market’s public pages. It never asks you to catch it up — the loop carries the context forward week to week.

Every play in your plan runs on a clock with pre-committed criteria. When a play has had a fair shot, Kindling makes the call — cut it, double down, or give it more time — with the reasoning shown, and logs it to your decision log so you can always see why a decision was made and what happened after. It’s the part of a marketing leader’s job nobody else automates.